Our Team
We're a senior team committed to best practice healthcare marketing communications
Jenny Donnithorne
Managing Director
Jenny has more than 25 years experience working in business strategy, marketing communications and global branding in the healthcare sector. A former registered nurse and marketing communication professional with a background in media and politics, she has held senior leadership roles in national and multi-national healthcare organisations. She has also worked with clients in the health technology, medical device, pharmaceutical, health services, aged care, disability and social services sectors. Jenny has a Masters of Marketing and a Bachelor of Arts (Journalism). She is also Inbound Certified with the HubSpot Academy.
Jill Bradshaw
Account Director
Jill is an experienced strategic account lead with more than 15 years experience in health and pharma advertising and communications agencies in London and Sydney. Her skills lie in planning and executing multi-channel creative and communication plans for healthcare brands. She has a particular passion for patient centricity and believes improving outcomes for patients should be the central driver for all communications. She has experience in both prescription and OTC products across a wide range of therapy areas including oncology, allergy, dermatology, endocrinology, HIV and mental health.
Susan Hando
Account Director
Susan Hando has over two decades of PR experience across healthcare, publishing and related sectors. Having worked in nearly every therapeutic category – devices, Rx, OTC, S8 and complementary – she has developed and delivered Medicines Australia compliant launch strategies, advertising campaigns, promotional tactics, conference materials, patient loyalty programmes, media outreach, printed/electronic materials, award submissions and tender responses. Susan has a strong interest in multi-platform communications strategies targeting HCP, consumers and carers. She has a postgrad Diploma in Arts (PR) and a BA (Journalism).
Helen Tobler
Senior Health Journalist
Helen has 20 years’ experience as a journalist, writer and copy editor. She is a former national medical writer for The Australian, where she’s also worked as a general reporter, business reporter, sub editor and digital producer. Helen has covered a wide range of health and medical news at The Australian, writing on medical research, health policy and consumer health issues for both daily news and features. She has also been a regular contributor to The Australian’s weekly health supplement and news feature pages, targeting medical professionals. She has a Bachelor of Literary Studies and a Diploma of Journalism in print and broadcast journalism.
Lidy Romijnders
Paid Ad Specialist
Lidy is a paid ad specialist with more than 12 years of digital marketing experience. She started her career as a paid search ads specialist before expanding into other paid online channels, including social media advertising, promoted content and affiliate marketing. Lidy supports our clients with paid ad strategy development, day-to-day campaign management and optimisation, and reporting. She has extensive paid ads experience working with commercial clients in Australia and Europe, from healthcare to travel to telcos. In addition her role at Mint Health, she also teaches digital marketing (inc paid ads) part time at UNSW.
Rachael McCavanagh
Senior Account Manager
Rachael has more than 20 years’ experience in corporate and marketing communication, content and public relations. She has experience in strategic planning, brand management, stakeholder engagement, media liaison, digital marketing and social media across a range of sectors including 50 ASX listed companies, private enterprise and not-for-profits. More recently, she’s been developing multi-channel campaigns for a national retail organisation focusing on food and nutrition. Rachael has a Bachelor of Social Sciences from Curtin University specialising in PR and a Certificate in Digital Marketing from General Assembly.
Fiona Campbell
Project Manager
Fiona has more than 13 years’ experience managing projects, organising teams, streamlining workflows and automating marketing campaigns. With a background in business management and in executive assistant roles across a range industries and departments, Fiona is an art master of moving projects from concept to reality. A Keap Certified partner and an Asana Certified Pro, she works closely with clients to plan, coordinate and project manage marketing programs from start to finish. She’s a day-to-day contact point for clients, reporting on progress, and keeping projects on track in terms of time, budget and deliverables.
Rachel Harris
Senior PR Contributing Specialist
Rachel Harris has more than 10 years experience in communications strategy in the healthcare sector. Her work has included campaign development targeting both medical professionals and consumers, employing just about every known channel and medium. With a solid knowledge of the Medicines Australia Code of Conduct, Rachel has brought her strategic public relations counsel and strategic input to a wide range of healthcare areas including: biotechnology, neuroscience/mental health, diabetes, cancer, infant nutrition, health insurance, contraception and erectile dysfunction.
Tania Paccanaro
Senior PR Contributing Specialist
Tania is a specialist media and communications consultant with more than 20 years’ experience working with global and local healthcare brands to develop strategic marketing and communications programs and campaigns. She has spent a large part of her career working in multinational public relations agencies leading teams across healthcare, technology, consumer and B2B clients. Much of her work has involved strategic planning and business growth, brand identity and marketing, stakeholder engagement, media liaison including social media, issues management, media training and team mentoring.