Our Team
We're a senior team committed to best practice healthcare marketing communications
Jenny Donnithorne
Managing Director
Jenny is a senior marketing communications leader with over 25 years’ experience developing profile-raising and growth strategies for healthcare organisations. A former registered nurse with a background in media and politics, she has held senior leadership roles in national and multinational organisations across public, private and not-for-profit sectors. Her expertise spans health technology, medical devices, pharmaceuticals, aged care, disability, social services and broader health services. She has led functions across executive management, business strategy, marketing, business development, stakeholder and government relations, change and issues management, branding, digital and corporate communications. Jenny holds a Master of Marketing from UNSW and a Bachelor of Arts (Journalism) from UniSA, with further studies in commercialisation, entrepreneurship and executive leadership.
Jenny Westdorp
Public Relations / Communications Manager
Jenny is a senior PR and marketing communications professional with 20+ years’ experience delivering impactful, insight-led campaigns across the healthcare sector. She has led successful national campaigns for clients including Cochlear, Allergy Concepts, Aussie Pharma Direct, The Gut Foundation, and global pharmaceutical giants AstraZeneca, Merck and BeiGene. Jenny excels in crafting strategic narratives that simplify complex health topics, build trust, and drive engagement across multiple channels. Her work has generated wide-reaching media coverage, supported clinical trials, and helped launch life-saving treatments. She has a proven ability to develop and implement compelling brand strategies that engage the hearts and minds of consumers and businesses, delivering value, influence and growth for clients and stakeholders.
Avril Turner
Contributing Marketing Specialist
Avril has 15 years’ experience in public relations and marketing, having worked in global PR agencies with large national clients and boutique agencies specialising in food, nutrition and health. She specialises in integrated marketing strategies, including online profiling, lead generation, social media (paid and organic), influencer partnerships, and traditional and digital PR. Her experience spans FMCG, hospitality, health, and agriculture, with a proven ability to deliver campaigns that drive engagement and brand growth. Avril enjoys creating engaging content, running optimised social campaigns and developing meaningful partnerships. She brings senior-level expertise, with a strong track record in campaign development, stakeholder management, and leading teams to deliver measurable results. She holds a Bachelor of Public Relations and Organisational Communication.
Kate Dorrell
Contributing Health Specialist
Kate is an award-winning communications professional with 20 years’ experience in media, marketing and communications. She has worked as a journalist, copywriter, in-house communications manager and consultant. She has delivered media and communication services across sectors including general practice, medical devices, chronic disease, mental health and medical research. Her work has been recognised with multiple industry awards for PR campaigns and annual reports, and she also writes for online news publication ABC Everyday. She holds a Master of Arts in Creative Writing, a Graduate Diploma of Journalism and a Bachelor of Arts (Psychology), and is currently completing a Master of Marketing. Kate is a member of the Public Relations Institute of Australia, where she also served as a Golden Target Awards judge, and the Australasian Medical Writers Association.