Our Team
We're a senior team committed to best practice healthcare marketing communications
Jenny Donnithorne
Managing Director
Jenny has more than 25 years experience working in business strategy, marketing communications and global branding in the health and medical sector. A former registered nurse and marketing communication professional with a background in media and politics, she has held senior leadership roles in national and multi-national health and medical organisations. She has also worked with clients in the medical device, pharmaceutical, health services, aged care, disability and social services sectors. Jenny has a Masters of Marketing and a Bachelor of Arts (Journalism). She is also Inbound Certified with the HubSpot Academy.
Sophia Arthur
PR and Content Strategist
Sophia has more than a decade of experience in healthcare public relations, communications and online marketing. This includes roles working as the lead public relations consultant for several large health and wellness organisations. A former journalist, Sophia has worked on national health campaigns and written for brands including the Garvan Research Foundation, the McGrath Foundation, Andrology Australia, Heart of Australia, Nestlé Australia and MedicalDirector. Sophia has a Bachelor of Journalism and a Bachelor of Arts (Politics & Psychology). She is also Inbound Certified with the HubSpot Academy.
Angela Denly
Consumer Health Writer
Angela is a senior writer whose expertise lies in content marketing, writing and editorial services. She has experience across health, technology and not for profit clients, including the Australian Employers Network on Disability, Cure Brain Cancer, Body Measure and Babes with Babes Fitness. Angela uses her writing skills in combination with her background in public relations to create copy that both reads well and achieves client marketing goals. In addition to client work, Angela’s personal writing has also been published in Sprout Magazine and Essential Baby. Angela is Inbound Certified with the HubSpot Academy.
Contributing Writers and Consultants
Mardi Chapman
Health and Medical Writer
Mardi has 30 years experience in the health industry – initially as a medical scientist and researcher and later as a medical writer. She worked for 12 years as a journalist for the national medical newspaper Australian Doctor and later in the university sector, promoting programs and research across a range of disciplines including medicine, dentistry, nursing, pharmacy, physiotherapy, psychology and social work. She has a Bachelor of Applied Science and a Graduate Certificate in Science Communication, and writes across a range of therapeutic areas. Mardi is also Inbound Certified with the HubSpot Academy.
Virginia Johnstone
Consumer Health Writer and Consultant
Virginia has more than 15 years communications experience, including senior positions in specialist PR healthcare consultancies and an in-house role as General Manager, Marketing and Communications, at the Leukemia Foundation. She has provided communications counsel to iSelect, Blackmores, Kellogs, Novartis Consumer Health, Nutricia (Karicare), Horizon Science (Lo GiCane), Powerade and US Cranberries. An experienced healthcare marketing communications all-rounder, Virginia understands how to use well-written health content to drive sales and marketing outcomes.
Marian Gobraiel
Senior Marketer and Copywriter
As a senior marketer and copywriter in the medical device and health technology industries, Marian has extensive experience in writing for print, online and digital channels for both B2B and B2C audiences. Having been involved in content and digital strategy initiatives for global organisations, she understands the importance of producing content that’s tailored to customer personas and various points on the customer journey. Marian’s expertise also lies in branding, tone of voice and product messaging. She holds a Bachelor of Arts (Communications) majoring in Journalism and Professional Writing.
Sarah Young
Market Research Consultant
A psychologist with a Masters in Public Health, Sarah is qualitative market researcher with broad experience in the healthcare sector. She has undertaken market research projects for Pfizer (pain management), Glaxo Smith Kline (weight loss), Medical Oncology Group of Australia (GP professional development), NSW Cancer Council (skin cancer) and Social Policy Research Centre (carers payment). Sarah has well developed communication skills, enabling her to work with a wide range of research participants, including vulnerable groups, and conduct research on a diverse range of topics.
Alison Davies
Marketing Consultant
Alison is a senior marketer who has held roles in world-class organisations, including Deloitte and Macquarie Bank. She has a wealth of marketing expertise spanning strategic marketing, communications, public relations, issues management, government relations, brand management, research, event management, sponsorship and advertising. She applies the expertise developed within blue chip firms to healthcare organisations of all sizes – most recently with world-leading fertility organisation Genea. She has a Bachelor of Commerce (Marketing and Accounting).
Jack Sarin
Consultant Videographer
Jack assists with filming, lighting, audio, editing and video production tasks at Mint Health, working in conjunction with our wider network of technicians and creative consultants. His work is integral to telling our clients’ online stories and building the video content needed to develop strong online brands. An up and coming young film-maker, Jack has a Diploma of Film and Screen, a Certificate IV in Screen and Media and a Certificate II in Creative Industries, Media from the North Sydney Institute of TAFE.