Our Team
We're a senior team committed to best practice healthcare marketing communications
Jenny Donnithorne
Managing Director
Jenny has more than 25 years experience working in business strategy, marketing communications and global branding in the healthcare sector. A former registered nurse and marketing communication professional with a background in media and politics, she has held senior leadership roles in national and multi-national healthcare organisations. She has also worked with clients in the health technology, medical device, pharmaceutical, health services, aged care, disability and social services sectors. Jenny has a Masters of Marketing and a Bachelor of Arts (Journalism). She is also Inbound Certified with the HubSpot Academy and extensively trained in digital marketing and communications.
Avril Turner
Senior Account Manager
Avril has 10 years’ experience in public relations and marketing, having worked in global PR agencies with large national clients as well as boutique agencies specialising in food, nutrition and health. She specialises in integrated marketing strategies for companies and organisations, including online profiling and lead generation, social media (paid and organic), influencer partnerships and traditional and digital PR and media relations. Avril most enjoys creating engaging content, running optimised social campaigns and developing meaningful partnerships for her clients. She has a Bachelor Public Relations and Organisational Communication.
Helen Tobler
Head of Content
Helen has 20 years’ experience as a journalist, writer and copy editor. She is a former national medical writer for The Australian, where she’s also worked as a general reporter, business reporter, sub editor and digital producer. Helen has covered a wide range of health and medical news at The Australian, writing on medical research, health policy and consumer health issues for both daily news and features. She has also been a regular contributor to The Australian’s weekly health supplement and news feature pages, targeting medical professionals. She has a Bachelor of Literary Studies and a Diploma of Journalism in print and broadcast journalism.
Sarah Gillard
Account Coordinator
Sarah is an account coordinator and content writer with experience in marketing communications, social media management and journalism. She has worked across a range of different industries, including health, corporate wellbeing, music and the arts. Sarah specialises in content strategy, planning and creation; copywriting, search engine optimisation (SEO), and social media marketing (paid and organic). She is passionate about writing impactful copy, creating engaging content, and producing lead-generating content campaigns for clients. Sarah has a Bachelor of Arts and Media from Macquarie University.
Lidy Romijnders
Paid Ad Specialist
Lidy is a paid ad specialist with more than 12 years of digital marketing experience. She started her career as a paid search ads specialist before expanding into other paid online channels, including social media advertising, promoted content and affiliate marketing. Lidy supports our clients with paid ad strategy development, day-to-day campaign management and optimisation, and reporting. She has extensive paid ads experience working with commercial clients in Australia and Europe, from healthcare to travel to telcos. In addition her role at Mint Health, she also teaches digital marketing (inc paid ads) part time at UNSW.
Rachel Harris
Senior PR Contributing Specialist
Rachel Harris has more than 10 years experience in communications strategy in the healthcare sector. Her work has included campaign development targeting both medical professionals and consumers, employing just about every known channel and medium. With a solid knowledge of the Medicines Australia Code of Conduct, Rachel has brought her strategic public relations counsel and strategic input to a wide range of healthcare areas including: biotechnology, neuroscience/mental health, diabetes, cancer, infant nutrition, health insurance, contraception and erectile dysfunction.
Tania Paccanaro
Senior PR Contributing Specialist
Tania is a specialist media and communications consultant with more than 20 years’ experience working with global and local healthcare brands to develop strategic marketing and communications programs and campaigns. She has spent a large part of her career working in multinational public relations agencies leading teams across healthcare, technology, consumer and B2B clients. Much of her work has involved strategic planning and business growth, brand identity and marketing, stakeholder engagement, media liaison including social media, issues management, media training and team mentoring.