Healthcare Google Ads
Get found with Healthcare Google Ads—reach patients searching for your services on page one of Google.What are Healthcare Google Ads?
Healthcare Google Ads are targeted search campaigns designed to connect healthcare providers with patients actively searching for their services.
These are high-intent users who are ready to take action—whether it’s booking an appointment, learning about a procedure, or finding a nearby specialist.
By targeting strategic healthcare keywords, Google Ads place your hospital, day clinic, or private health or medical practice at the top of search results, ensuring your service appears when potential patients are ready to engage.
This highly targeted, cost-effective strategy puts your healthcare service in front of the right audience at the right time, driving more inquiries, bookings, and patient growth for your health service.
How Can Google Ads Help My Healthcare Practice, Day Clinic or Hospital?
Every day, patients turn to Google to find trusted healthcare providers near them. With healthcare Google Ads, your private hospital, day surgery clinic, or health or medical practice can appear at the top of search results when patients are actively looking for your services.
Healthcare Google Ads can help you:
- Attract high-intent patients searching for your specific services and ready to take action.
- Increase local visibility and drive qualified inquiries, referrals, and appointment bookings.
- Position your healthcare service as a leader by showcasing clinical expertise and specialties.
- Build patient trust with a strong, credible, and high-impact online presence.
With a targeted healthcare Google Ads strategy, you can ensure your services reach the right people at the right time, driving measurable growth for your healthcare organisation.
Specialists in Healthcare Google Ads for Hospitals, Clinics & Practices
At Mint Health, we develop and manage high-performing healthcare Google Ads campaigns that ensure your private hospital, day clinic, or private health or medical practice appears on page 1 of Google when potential patients search for your services. Our Google Ads healthcare marketing services include:
sAccount & Audience Setup
- Set up & optimise your Google Ads account or audit your existing setup.
- Define target audience segments based on location, demographics, and search intent.
Keyword Research & Ad Development
- Conduct in-depth keyword research to target high-intent search terms.
- Structure ad groups and write compelling, patient-focused, AHPRA-compliant ad copy.
- Craft strong calls-to-action (CTAs) to drive inquiries and bookings.
Landing Page & Tracking Setup
- Ensure your landing pages are optimised for conversions & user experience.
- Implement Google Ads conversion tracking to measure ad performance.
Campaign Strategy, Build & Launch
- Develop a custom Google Ads strategy tailored to your specific goals.
- Provide draft ads for approval, upload for Google approval and go live.
Campaign Optimisation & Performance Monitoring
- Monitor & optimise daily to improve click-through rates & conversions.
- Adjust bids & budgets to maximise ROI and cost efficiency.
- Identify and remove negative keywords to eliminate wasted ads spend on any irrelevant searches.
A/B Testing & Ad Refresh
- Test ad variations to identify the highest-performing content.
- Continuously update ad copy & visuals to improve engagement.
Performance Reporting & Insights
- Provide data-driven reports with insights & recommendations.
- Use performance metrics to refine future ad strategies.
Compliance & Quality Assurance
- Adherence to all advertising codes for ethical and compliant campaigns.
- Ongoing review & refinement to align with best practices & Google Ads policies.
- Ensure all content reflects high clinical standards & trustworthiness.
How Involved Do We Need To Be In Day-To-Day Campaign Activity?
We know you’re busy, so we handle almost everything for you. Once your strategy is set, here’s what’s required from you each month:
Initial Campaign Approval
- Once you review and approve the initial campaign setup, we run and optimise these ads on your behalf over the month.
Review and Optimise Performance
- At the end of the month, you’ll receive a report with results, insights, and recommendations. Depending on your package, this may also include a call to discuss campaign refinements and next steps.
- If we suggest any updates, these will be sent to you for approval.
We Take Care of the Rest
If you’re using Mint Health’s Healthcare Social Media or Facebook Ads Healthcare services, we combine reporting for a streamlined, process.
That’s it—minimal effort, maximum results. Our fully managed healthcare Google Ads service ensures your campaigns run smoothly while you focus on patient care and growing your practice.
Mint Health Expertise in Healthcare Google Ads Management
At Mint Health, we are healthcare marketing specialists, helping private hospitals, day surgery clinics, and health and medical practices generate high-value patient inquiries and referrals through healthcare Google Ads. Our team combines clinical advertising expertise, compliance knowledge, and data-driven strategies to maximise your campaign’s success.
Clinical Advertising Expertise
We specialise in Healthcare Google Ads, ensuring campaigns are optimised for maximum visibility and conversion. With deep industry knowledge, we help health service providers connect with and attract the right patients at the right time, when they’re actively searching for your services.
Compliance-Focused Advertising
We ensure all Google Ads for healthcare providers comply with AHPRA, TGA, Medicines Australia (MA), and professional body advertising guidelines—delivering ethical, patient-focused, and code-compliant campaigns that improve health outcomes, build trust and enhance your reputation.
Data-Driven Strategies for Maximum ROI
Our Google Ads campaigns are backed by evidence-based keyword research and performance analytics, allowing us to optimise ad spend, refine audience targeting, and continually improve your cost-per-click (CPC) and conversion rates.
Extensive Healthcare Marketing Expertise
We have extensive experience in the health and medical sector and have worked in senior marketing roles responsible for paid ads and lead generation in a range of complex public, private and NFP health service organisations.
Expert-Led Healthcare-Focused Team
Overseen by a former registered nurse with 20 years of senior medical marketing experience, our team includes senior health and medical writers with specialist expertise across a range of clinical and therapeutic areas. This ensures your Google Ads healthcare messaging is medically accurate, engaging, and aligned with best practices.
Evidence-Based, Patient-Focused Approach
We create search-optimised ad content based on Australian government and peak body health data, reinforcing clinical authority, credibility, and patient trust. Our data-driven approach ensures your ads resonate with patients while driving high-intent conversions.
Our Healthcare Google Ads Service Packages
We offer three Healthcare Google Ads management packages to help health service providers generate high-value patient inquiries and referrals.
Google Ads campaigns have two costs:
- A management fee for campaign creation, management, and optimisation.
- Your ad spend, paid directly to Google via credit card, which only incurs charges when potential patients click on your ad and visit your website.
Our packages support various goals, budgets, and healthcare service types, whether you’re launching your first campaign or scaling an advanced strategy.
Starter Plan
Best for healthcare providers new to Google Ads or looking to run a single targeted campaign to test its effectiveness.
Monthly campaigns
1 campaign directed to 1 website landing page
Budgets
Management Fee: $1,950/month
Rec ad spend: $5-10/day ($150-300/mo)
Strategy & Set Up (Month 1)
30-minute strategy planning Zoom call
Define campaign goal, audiences & call to action
Set up new Google Ad account (or audit existing)
Keyword research & selection – 1 campaign
Develop 1 campaign and supporting ad groups
Write conversion-focused ad copy & calls to action
Set up Google Ads conversion tracking (if req.)
Review, optimise & align 1 landing page
Launch, monitor & optimise campaign for insights
Monthly management (From Month 2)
Management & optimisation of 1 campaign
Daily bid & budget adjustments to maximise ROI
Proactive negative keyword review & removal
Geo-targeting adjustments based on performance
Ad copy updates based on search trends & data
1-page report with insights & recommendations
1 x 15 min update and reporting call per month
*Management fees are AUD and ex GST
Growth Plan
Best for health services looking to expand their Google Ads reach across multiple specialties, increasing patient inquiries & referrals.
Monthly campaigns
2 campaigns directed to 2 website landing pages
Budgets
Management Fee: $2,950/month
Rec ad spend: Min $10/day ($300/mo)
Strategy & Set Up (Month 1)
45-minute strategy planning Zoom call
Define campaign goals, audiences & calls to action
Set up new Google Ad account (or audit existing)
Keyword research & selection – 2 campaigns
Develop 2 campaigns and supporting ad groups
Write conversion-focused ad copy & calls to action
Set up Google Ads conversion tracking (if req.)
Review, optimise & align 2 landing pages
Launch, monitor & optimise campaigns for insights
Monthly management (From Month 2)
Management & optimisation of 2 campaigns
Daily bid & budget adjustments to maximise ROI
Proactive negative keyword review & removal
Geo-targeting adjustments based on performance
Ad copy updates based on search trends & data
2-page report with insights & recommendations
1 x 20 min update and reporting call per month
Market Leader Plan
Best for providers wanting a high-volume Google Ads strategy for multiple services, patient demographics, and referral networks.
Monthly campaigns
3 campaigns directed to 3 website landing pages
Budgets
Management Fee: $3,950/month
Rec ad spend: $10-20/day ($300-600/mo)
Strategy & Set Up (Month 1)
60-minute strategy planning Zoom call
Define campaign goals, audiences & calls to action
Set up new Google Ad account (or audit existing)
Keyword research & selection – 3 campaigns
Develop 3 campaigns and supporting ad groups
Write conversion-focused ad copy & calls to action
Set up Google Ads conversion tracking (if req.)
Review, optimise & align 3 landing pages
Launch, monitor & optimise campaigns for insights
Monthly management (From Month 2)
Management & optimisation of 3 campaigns
Daily bid & budget adjustments to maximise ROI
Proactive negative keyword review & removal
Geo-targeting adjustments based on performance
Ad copy updates based on search trends & data
3-page report with insights & recommendations
1 x 30 min update and reporting call per month
Learn How To Get Started With Google Ads For Your Healthcare Organisation
If you want to attract more patients and referrals by appearing at the top of Google search results, we invite you to book a complimentary 20-minute consultation to discuss the potential of introducing Google Ads to your health service organisation.
We’ll review your current digital presence, marketing goals, local competitor activity, referral networks and the healthcare services or specialties you might want to promote.
Whether you’re new to Google Ads, experimenting with paid search, or ready to scale your campaigns for stronger results, we can help.
Take the next step in growing your private hospital, day clinic, or health or medical practice with a data-driven, high-impact healthcare Google Ads strategy. Book a call below.
