Facebook Ads for Healthcare (or Meta Ads)
Facebook Ads for healthcare attract patients, grow referrals, and build your brand with targeted campaigns.How Facebook Ads Help Healthcare Providers Reach More Patients
Facebook and Instagram Ads (also known as Meta Ads) help healthcare providers connect with new patients, referrers, and discharge planners who may not yet be aware of your services.
Using advanced audience targeting, Facebook Ads allow you to reach prospective patients and referrers based on their location, demographics, interests, and behaviours, making it a cost-effective way to generate healthcare inquiries, patient appointments, and referrals.
Facebook Ads complement organic healthcare social media by expanding your reach beyond your current followers. While organic posts engage with your existing audience, targeted Facebook Ads attract new, high-intent audiences who are actively looking for healthcare services like yours.
A strategic combination of organic social media and Facebook Ads maximises your visibility, patient engagement, and appointment bookings, helping your private hospital, day clinic, or private health or medical practice expand its reach and grow.
[Note: While Meta offers a range of platform advertising channels, we recommend using Facebook and Instagram for patient-focused healthcare advertising.]
How Can Facebook Ads Help My Hospital, Clinic or Practice?
Patients have more choices than ever. To stand out in this crowded market, your private hospital, day clinic, or private health or medical practice needs to reach the right audience, in the right place, at the right time—and that’s where Facebook Ads can help.
With advanced targeting and strategic messaging, Facebook (Meta) Ads – which includes advertising on both Facebook and/or Instagram – help your healthcare service:
Connect with local patients
Reach people actively searching for healthcare services in your area based on location, demographics, and health-related interests.
Generate inquiries and appointments
Drive interest in your clinical services, ensuring patients know how to access, book, or get a referral for your care.
Increase awareness and referrals
Strengthen your visibility among GPs, referrers, and healthcare professionals, increasing word-of-mouth recommendations and inquiries.
Showcase your expertise and build trust
Highlight your clinical leadership, credentials, and specialised services, positioning your hospital, clinic, or practice as a trusted provider of choice.
By integrating Facebook Ads with your organic social media, you can expand your reach, attract new patients, and drive measurable growth.
Expert Facebook Ads Management for Hospitals, Clinics & Healthcare Practices
Mint Health specialises in Facebook Ads for healthcare organisations, designing targeted Meta Ads (Facebook and Instagram) strategies for private hospitals, day surgery clinics, and health and medical practices. Whether you’re promoting your facility, a specific practitioner, or key clinical services, our data-driven ad campaigns help you reach the right audience at the right time.
We provide end-to-end management of your Facebook Ads campaigns, ensuring your ads are optimised for maximum reach, engagement, and return on investment (ROI). As part of our Facebook Ads management we:
Account Set Up and Audience Targeting
- Set up and optimise your Meta Ads account or audit an existing one.
- Build high-intent custom and lookalike audiences based on patient demographics, behaviours, and past interactions.
Creative and Ad Copy Development
- Develop patient-focused ad visuals aligned with healthcare advertising regulations.
- Write educational, AHPRA-compliant ad copy with strong calls-to-action.
Landing Page Optimisation
- Ensure ad clicks lead to high-converting website landing pages.
- Improve website engagement by aligning ad content with landing page messaging.
Ad placement and Campaign Strategy
- Select optimal ad placements across Facebook and Instagram (feed, stories, reels).
- Develop a custom campaign strategy tailored to your specific patient, referrer, or hospital, clinic or practice audience.
Facebook Pixel Install, Tracking and Retargeting
- Implement Facebook Pixel tracking to measure campaign success.
- Build retargeting audiences to re-engage users who visited your site but didn’t take action.
Performance Monitoring and Optimisation
- Continuously refine campaigns to maximise lead generation while lowering costs.
- Use A/B testing to identify and scale the highest-performing ads. Our campaign deliverables include two ad alternatives for each ad set for Meta to test and optimise for the best outcomes based on ad responses.
Budget and Audience Management
- Adjust budget allocation based on real-time performance insights.
- Optimise audience segments to achieve cost-effective, high-quality conversions.
Performance and Insights Reporting
- Deliver clear, data-driven reports with key insights and strategic recommendations.
With expert Facebook Ads for healthcare organisations, we help your private hospital, day clinic, or health or medical practice attract more patients, increase referrals, and grow brand visibility.
How Involved Will We Need To Be In Day-To-Day Marketing Activity?
We know that private hospitals, day surgery clinics, and health and medical practices are busy workplaces, so we handle almost all aspects of your Facebook Ads campaigns, making the process simple and streamlined for your team. Once your custom ad strategy is set, there are two key monthly touchpoints:
1. Campaign Approval
Each month, we send a PDF slide deck outlining proposed ad materials, audience targeting, budget, and timing for your review and approval.
2. Performance Review
At the end of the month, we provide a report with key performance data, insights, and recommendations. Depending on your package, this may include a call to discuss campaign refinements and next steps.
We Manage the Rest
Throughout the month, we monitor and optimise ad performance daily, adjusting campaigns as needed to ensure the best return on investment. We also respond to comments on your behalf, keeping your ads patient-focused, engaging and compliant.
For clients running Facebook Ads and organic healthcare social media, we integrate tasks into one streamlined development, management and reporting process, ensuring consistent messaging across platforms.
Mint Health Expertise in Facebook Ads For Healthcare Organisations
At Mint Health, we specialise in Facebook Ads for healthcare organisations, helping private hospitals, day clinics, and health and medical practices generate high-quality leads, increase patient inquiries, and strengthen brand authority. Our patient-focused, compliance-driven approach ensures that all campaigns align with the needs of the health service providers while complying with healthcare advertising guidelines and delivering measurable results.
Clinical Advertising Expertise
We have deep experience in healthcare marketing and understand the unique complexities of clinical advertising, ensuring that Facebook Ads for hospitals, day clinics, and private health and medical practices are effective, ethical, and impactful.
Compliance-Focused Advertising
Our campaigns strictly adhere to AHPRA, TGA, and Medicines Australia (MA) guidelines, as well as advertising codes from professional health and medical bodies, ensuring all ads are compliant, patient-focused, and aligned with best practices.
Data-Driven Strategies
We take an evidence-based approach to Facebook Ads, using data and analytics to inform healthcare audience targeting, ad placements, and campaign optimisation, helping you achieve maximum return on investment.
Extensive Healthcare Marketing Expertise
We have extensive experience in the health and medical sector and have worked in senior marketing roles responsible for paid ads and lead generation in a range of complex public, private and NFP health service organisations.
Expert-Led Team
Our team is overseen by a former registered nurse with 20+ years of senior medical marketing experience, alongside specialist health and medical writers with expertise across a range of complex clinical and therapeutic areas.
Evidence-Based Approach
We develop trustworthy, authoritative advertising content, referencing leading Australian government and peak body data, guidelines and recommendations, ensuring all messaging builds credibility, supports patient education, and enhances health outcomes.
Overview of Facebook Ads Campaign Budgets
If you’re new to Facebook (Meta) Ads, you will need two budgets a month. One is for the management service and is paid to your paid ads specialist (eg Mint Health), and the other budget covers the ad spend and is paid direct by the client direct to Meta.
1. Management Budget
- The management budget covers ad strategy, creative development, campaign management, and optimisation and reporting.
- Mint Health provides two management budget options:
- an add-on service, a discount option if you are adding Facebook (Meta) Ads onto a healthcare social media service with Mint Health (as we share content across these two services), OR
- a new service if you’re not working with Mint Health on organic healthcare social media.
2. Advertising Budget
- The advertising budget covers the purchase of the ad space on Meta, and is paid directly by your organisation to Meta monthly via credit card.
- This is billed per click, meaning that are only charged when someone clicks on your ad.
- You control your daily budget and can change it at any time. We have suggested some starter ad budgets below.
Our Service Packages and Pricing Options
We offer three Facebook (Meta) Ads service packages designed to find and grow new audiences for your health service. These are tailored to fit different goals, needs, and budgets. Our Facebook Ads services for healthcare organisations run across Facebook and/or Instagram.
Facebook (Meta) Ads are often used as an add-on to organic healthcare social media, allowing you to amplify your best-performing organic posts to larger, high-intent audiences. However, Facebook (Metal) Ads can also run as a standalone activity to generate new leads and patient inquiries.
Starter Plan
Ideal for healthcare providers testing Meta Ads or adding paid reach to organic social media activity.
Monthly campaigns
1 campaign (2 ad variations), 1 ad set per month
Management Budget
$1,450/mo – Add-on to existing social service*
$2,450/mo – Standalone Meta Ads service
Recommended Monthly ad budget
Recommend min AUD5 or 10/day (150-300/mo)
Strategy & Set Up (Month 1)
30-minute strategy planning Zoom call
Define campaign, audiences & call to action
Set up new Meta Ad account (or audit existing)
Create custom or lookalike audiences – 1 campaign
Develop creative strategy & launch ad assets
Write compliant, patient-focused copy & CTA
Install Facebook pixel for conversion tracking
Review & optimise 1 landing page for conversions
Set up 1 ad sets in Meta Ads Manager
Launch, monitor & optimise campaign
Monthly management (From Month 2)
1 campaigns/month, with 2 ad variations
AB test ad variations to optimise performance
Adjust bids & budgets for maximum ROI
Refine audience targeting to improve conversions
Daily ad monitoring & community mgmt (M-F)
1-page report with insights & recommendations
1 x 15 min update and reporting call per month
*Discounted if bundled with Mint Health Organic Social Media services, all fees are AUD and ex GST
Growth Plan
Ideal for providers scaling Facebook Ads across multiple campaigns, services, and audiences.
Monthly campaigns
2 campaigns (4 ad variations), 2 ad sets per month
Management Budget
$3,450/mo – Add-on to existing social service*
$4,450/mo – Standalone Meta Ads service
Recommended Monthly ad budget
Recommend min AUD10 or 15/day (300-450/mo)
Strategy & Set Up (Month 1)
45-minute strategy planning Zoom call
Define 2 campaigns, audiences & calls to action
Set up new Meta Ad account (or audit existing)
Create custom or lookalike audiences – 2 campaigns
Develop creative strategy & launch ad assets
Write compliant, patient-focused copy & CTAs
Install Facebook pixel for conversion tracking
Review & optimise 2 landing pages for conversions
Set up 2 ad sets in Meta Ads Manager
Launch, monitor & optimise campaigns
Monthly management (From Month 2)
2 campaigns/month, with 4 ad variations
AB test ad variations to optimise performance
Adjust bids & budgets for maximum ROI
Refine audience targeting to improve conversions
Daily ad monitoring & community mgmt (M-F)
2-page report with insights & recommendations
1 x 20 min update and reporting call per month
Market Leader Plan
Ideal for providers running high-volume Meta Ads across multiple services and referral pathways.
Monthly campaigns
3 campaign (6 ad variations), 3 ad sets per month
Management Budget
$4,450/mo – Add-on to existing social service*
$5,450/mo – Standalone Meta Ads service
Recommended Monthly ad budget
Recommend min AUD10 to 20/day (300-600/mo)
Strategy & Set Up (Month 1)
60-minute strategy planning Zoom call
Define 3 campaigns, audiences & calls to action
Set up new Meta Ad account (or audit existing)
Create custom or lookalike audiences – 3 campaigns
Develop creative strategy & launch ad assets
Write compliant, patient-focused copy & CTAs
Install Facebook pixel for conversion tracking
Review & optimise 3 landing pages for conversions
Set up 3 ad sets in Meta Ads Manager
Launch, monitor & optimise campaigns
Monthly management (From Month 2)
3 campaigns/month, with 6 ad variations
AB test ad variations to optimise performance
Adjust bids & budgets for maximum ROI
Refine audience targeting to improve conversions
Daily ad monitoring & community mgmt (M-F)
3-page report with insights & recommendations
1 x 30 min update and reporting call per month
* Monitoring and reporting of competitor ads
Like to Learn More About Using Facebook Ads For Your Healthcare Organisation?
If you’re looking to expand your patient reach, increase referrals, or grow brand awareness, Facebook Ads can help your healthcare service achieve these goals.
We invite you to book a complimentary 20-minute consultation at a time that suits you.
Assess your current marketing approach
Whether you’re new to Facebook (Meta) Ads, experimenting with boosted posts, or ready to scale your paid advertising, we’ll tailor the conversation to your needs.
Discuss your goals and opportunities
We’ll explore the best ad strategies, targeting options, and growth opportunities for your hospital, day clinic, or health or medical practice.
Get expert guidance on next steps
Even if you’re unsure where to start, most healthcare organisations find this a valuable discussion in itself.
Let’s talk about how strategic, data-driven Facebook Ads can help your healthcare service scale and grow.
