Healthcare Social Media
Healthcare social media helps hospitals, clinics and practices build trust, engage patients, and grow online.What is Healthcare Social Media?
Healthcare social media on platforms like Facebook and Instagram helps private hospitals, day clinics, and health and medical practices build a strong online presence and connect with patients and referrers —without relying on paid advertising.
By sharing engaging, high-quality content tailored to your patient audience, healthcare social media marketing strengthens your clinical authority and expertise, fosters community engagement, and enhances patient trust.
Facebook and Instagram organic social media marketing allows hospitals, day clinics, and health and medical practices authentically connect with patients and healthcare stakeholders, while promoting your clinical leadership, services, and expertise in a way that resonates with your audience.
How Can Social Media Help To Grow My Healthcare Service?
More people than ever turn to healthcare social media for health information and to find trusted healthcare providers in their local area.
Organic social media on platforms like Facebook and Instagram can help private hospitals, day clinics, and health and medical practices engage directly with their patients, referrers, and the broader healthcare community.
By maintaining an active healthcare social media presence, you can:
Strengthen clinical authority & position your service as a trusted provider.
Build thought leadership with expert insights & evidence-based content.
Increase brand familiarity and deepen patient and referrer connections.
Drive word-of-mouth referrals and foster community trust.
Improve search visibility for patients looking for healthcare services.
A well-planned healthcare social media marketing strategy enhances visibility, credibility, and engagement—helping your healthcare service grow online and within your local community.
Our Social Media Services For Private Hospitals, Day Clinics & Private Practices
At Mint Health, we understand the unique needs of private hospitals, day surgery clinics, and private health and medical practices. Our healthcare social media services are tailored to support your operational demands while building your online presence, patient engagement, and clinical authority.
We develop and manage customised organic social media strategies designed for healthcare providers, ensuring compliance, consistency, and branding.
Our healthcare social media services include:
Strategy Development
- Custom healthcare social media strategy, including an initial planning call, competitor analysis, audience mapping, and content pillars.
- Review of brand and visual assets to ensure a consistent professional presence.
- Page setup and optimisation for Facebook and/or Instagram if you’re new to social media.
Content Creation
- Evidence-based, patient-focused, AHPRA-compliant social media content.
- Educational, engaging posts that profile your services, key specialty area, clinicians and facilities.
- Content that informs, builds trust, and drives patient inquiries & referrals.
Community Management
- Daily monitoring of your social media channels to respond appropriately to patient comments.
- Reputation management to foster engagement and trust.
Content Scheduling
- Regular, consistent posting to keep your audience informed and engaged.
- Optimised posting times based on audience activity for maximum reach.
Performance Reporting
- Monthly healthcare social media analytics with key insights and actions.
- Recommendations for ongoing improvements to enhance outcomes.
A strategic healthcare social media approach helps your private hospital, day clinic, or health or medical practice improve patient engagement, enhance referral networks, and build long-term community trust.
What's Required From Our Team To Build Our Healthcare Social Media Profile?
We handle almost everything, but for the best results, a small amount of input from your team each month ensures your healthcare social media strategy stays aligned with your goals. Here’s what’s needed:
Photos & Visuals – A professional photo shoot is ideal (and recommended), but ad hoc images or videos from your team (clinic, facilities, staff) from a mobile phone help personalise content.
Content Review & Approval – We send a monthly content calendar with patient-focused posts and creative assets for quick approval.
End-of-Month Check-In – You’ll receive a performance report with key insights at the end of each month. A short call helps us refine strategies based on your feedback and any upcoming priorities.
That’s it—minimal effort, maximum impact.
Whether you prefer a hands-off approach or want to be more involved, our healthcare social media services are designed to maximise visibility and engagement while keeping the process as efficient and seamless as possible.
Why Health Service Providers Choose To Work With Mint Health
At Mint Health, we’re experienced, evidence-based, patient-focused healthcare marketing professionals committed to setting new standards in education-driven lead generation and content marketing for private hospitals, day clinics, and private health and medical practices.
With expertise in healthcare social media, patient education, and regulatory-compliant digital marketing, we help healthcare providers enhance their brand visibility, clinical authority, and patient engagement.
What Sets Us Apart?
-
-
Evidence-Based Content
We ensure all content is accurate, credible, and research-backed, referencing leading Australian government agencies and peak health bodies.
-
Patient-Education Focus
We create engaging, accessible content that answers patient questions, addresses common health concerns, and empowers individuals to take control of their health and well-being.
-
Health Literacy Advocates
Our content is designed to be inclusive and engaging, ensuring it resonates with people from diverse social, cultural, literacy, and age backgrounds within your hospital, clinic, or practice community.
-
Extensive Health and Medical Experience
Our team has held senior marketing and communications roles across public, private, and not-for-profit healthcare organisations, managing brand awareness, lead generation, and digital engagement for complex health services organisations.
-
-
Experts in Healthcare Advertising & Ethical Compliance
We strictly adhere to AHPRA’s Guidelines for Advertising a Regulated Health Service, the TGA’s Therapeutic Goods Advertising Code, Medicine’s Australia’s Joint Note for Guidance on Social Media and Digital Channels and professional association and industry codes relevant to your area of clinical practice. We ensure your social media activity upholds the highest standards of best-practice patient-focused digital marketing.
-
Expert-Led Team
Overseen by a former registered nurse with 20 years of senior medical marketing experience, our team includes senior health and medical writers with expertise across a range of complex clinical and therapeutic areas.
-
Professional Affiliations
We’re members of the Australasian Medical Writers Association and trained in social media management by the Mayo Clinic’s Global Social Media Alliance. We also follow and participate in relevant activities of Sydney University’s Sydney Health Literacy Lab, the International Society for Patient Engagement Professionals, and the Association for Healthcare Social Media.
Our Service Packages and Pricing Options
We offer three tailored service packages to support your private hospital, day clinic, or health or medical practice with organic Facebook and Instagram marketing. Each package is designed to accommodate different needs, goals, and budgets while ensuring your healthcare social media presence is professionally managed.
You can choose to establish and grow your presence on one platform (Facebook OR Instagram) or extend your reach across both (Facebook AND Instagram) to leverage content cost-effectively and maximize visibility and reach across two channels.
Starter Plan
Best for solo practitioners and small clinics looking to build a professional social media presence with minimal time investment.
Monthly campaigns
4 posts/month, 1 or 2 platforms
Management Budget
$2,450/mo – 1 platform (Facebook OR Instagram)
$2,950/mo – 2 platforms (Facebook & Instagram)
Strategy & Set Up (Month 1)
30-minute strategy planning Zoom call
Competitor analysis (top 2 competitors)
Audience mapping (top 2 audience groups)
Content pillars (4-6 themes with examples)
Brand & visual asset review
Custom social strategy (5-6p slide deck)
Build (or refresh) social media page(s)
2 initial ‘seeding’ posts to (re)launch page(s)
Monthly management (From Month 2)
4 posts or reels/mo (using provided or stock video)
4 additional Instagram ‘stories’/month (if applic)
Daily monitoring & community mgmt (Mon-Fri)
Monthly report inc insights & recommendations
1 x 15 min strategy & reporting call per month
*All listed fees are AUD and ex GST
*Discounts available for multi-site health services
Growth Plan
Best for growing practices, day clinics, and specialty providers wanting to expand reach, boost engagement, and attract more patients.
Monthly campaigns
8 posts/month, 1 or 2 platforms
Management Budget
$4,450/mo – 1 platform (Facebook OR Instagram)
$4,950/mo – 2 platforms (Facebook & Instagram)
Strategy & Set Up (Month 1)
45-minute strategy planning Zoom call
Competitor analysis (top 3 competitors)
Audience mapping (top 4 audience groups)
Content pillars (6-8 themes with examples)
Brand & visual asset review
Custom social strategy (8-9p slide deck)
Build (or refresh) social media page(s)
4 initial ‘seeding’ posts to (re)launch page(s)
Monthly management (From Month 2)
8 posts or reels/mo (using provided or stock video)
8 additional Instagram ‘stories’/month (if applic)
Daily monitoring & community mgmt (Mon-Fri)
Monthly report inc insights & recommendations
1 x 30 min strategy & reporting call per month
Market Leader Plan
Best for private hospitals, multi-site clinics, and high-profile specialists aiming for a strategic, high-impact social media presence.
Monthly campaigns
12 posts/month, 1 or 2 platforms
Management Budget
$6,450/mo – 1 platform (Facebook OR Instagram)
$6,950/mo – 2 platforms (Facebook & Instagram)
Strategy & Set Up (Month 1)
60-minute strategy planning Zoom call
Competitor analysis (top 4 competitors)
Audience mapping (top 6 audience groups)
Content pillars (8-10 themes with examples)
Brand & visual asset review
Custom social strategy (10-12p slide deck)
Build (or refresh) social media page(s)
6 initial ‘seeding’ posts to (re)launch page(s)
Monthly management (From Month 2)
12 posts or reels/mo (using provided or stock video)
12 additional Instagram ‘stories’/month (if applic)
Daily monitoring & community mgmt (Mon-Fri)
Monthly report inc insights & recommendations
1 x 30 min strategy & reporting call per month
1 x 45 min deep dive review Zoom call per quarter*
Would You Like To Learn More About Healthcare Social Media?
If you’d like to elevate your profile, build clinical authority, and engage your audience with organic healthcare social media, we invite you to book a complimentary 20-minute consultation call. During this session we’ll discuss:
- Where you’re at with social media
- Your business goals, key services, and target audiences (inc referrers)
- Competitor activity and opportunities to strengthen your visibility
- Strategies to increase engagement, referrals, and patient inquiries
We’ll also explain how healthcare social media fits into the broader digital marketing mix, which can also include Healthcare Google Ads, Facebook Ads for Healthcare organisations (also known as Meta Ads) and other strategies.
We support healthcare providers at all stages of their social media journey—whether you’re just getting started, posting ad-hoc content in-house, or looking to take your strategy to the next level.
Let’s discuss how a strategic, results-driven approach to healthcare social media can enhance your visibility, strengthen patient trust, and grow your health service.
